Globalization

Going Global With Your Corporate Blog

Does your company have a blog? Are you looking to increase your readership and improve your traffic and sales? Why not consider adding a Portuguese translation to your site? Blogs are a very popular form of social media, with the potential to reach millions of people. Most importantly, blogs are also beneficial in terms of search engine optimization (SRO) for your company’s website. Publishing your blog in other languages opens the door for more people to read about your company’s products or services. In today's market, people and consumers are constantly searching for creative and enjoyable information, regardless of what language they speak. Don't let language be the virtual fence keeping an international audience out of your virtual backyard.

Adding Portuguese translation to your blog effectively opens it up to approximately 200 million readers that would not have been able to enjoy it otherwise. Portuguese is the sixth most widely spoken language in the world, yet it is one of the least often to have a translation made available. While other languages such as French, Spanish and Italian enjoy frequent translation in the blogosphere, Portuguese translation is a relative rarity. Most corporate blogs just never stop to consider the potential sales that exist in the Portuguese-speaking world.

Portuguese Translation for Corporate Diversity

There are blogs on a wide variety of things. There are blogs that are about life in general. There are blogs about fashion. There are blogs about sports and there are blogs about politics. Whatever product or service entails, there is a blog about it. The question for many Portuguese-speaking internet surfers though is, is there a Portuguese translation available of the blogs that are written about what I am interested in? Too often the answer is no. Now imagine the impact if your company’s blog was the first one on a given topic, product or service, to offer a Portuguese translation. The impact to your traffic and readership could be incredible. Your daily hits could climb, climb, climb without your company having to write anything more than what you have on your website. Blogs are becoming more and more popular for law firms, TV networks and software companies. There is a reason for this, because it creates more exposure and, hence, more sales.

The internet has the potential to truly make the world a smaller, friendlier and closely connected place. Portuguese translation offers the unique opportunity to draw Portuguese speakers and writers from other languages together. Though the language used to express it may be different, the thoughts and feelings of people are often universal. Portuguese translation can help turn the global community into a small, closely knit neighborhood, where it is easy for us to understand one another. Open your corporate blog to the world, add Portuguese translation today.

TranslationLeague – Specializing in Website Translation

At TranslationLeague, we specialize in helping companies grow their language exposure. Offering an array of services, we can help with website translation, marketing materials and translation of corporate blogs.

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